Amazon’s Opens First Physical Clothing Store, Amazon Style: Photos


  • Amazon’s first physical clothing store makes heavy use of touchscreens and QR codes.
  • Customers can use an app to do things such as requesting items without leaving a fitting room.
  • The shop is the e-commerce giant’s latest move into physical stores.

Amazon opened its first physical clothing store Wednesday in Glendale, California, the company confirmed to Insider, where customers can shop for both men’s and women’s apparel, shoes and accessories. The store, first announced by Amazon in January, uses some new technologies not found among traditional clothing retailers.

The exterior of the store.

The exterior of the store.

Amazon



As Insider previously reported, Amazon Style will rely heavily on technology for its shopping experience. Customers can use the Amazon Shopping app to send items they like to a fitting room.

In the rooms, customers can tap on a touchscreen to search and rate items. They can also use the screen to ask for additional sizes and styles, with Amazon Style workers delivering the items to the fitting room.

Touchscreens can be found in the fitting rooms.

Touchscreens can be found in the fitting rooms.

Amazon



As people shop throughout the store, they can scan a QR code of an item to see more details about it, such as other sizes, colors, and customer ratings. The app also lets customers send items to a pickup counter, eliminating the need to walk around a store with potential purchases.

Customers can use the Amazing Shopping app as they shop.

Customers can use the Amazing Shopping app as they shop.

Amazon



The store offers brands ranging from Levi’s, to Tommy Hilfiger, to Champion, The Verge reported. The company said that prices for items will vary from more affordable items to more higher-end ones.

The men's section of the store.

The men’s section of the store.

Amazon



The store, located at a large Los Angeles shopping mall called The Americana at Brand, is the retailer’s latest move into physical stores. Amazon also operates cashier-less grocery stores Amazon Go and Amazon Fresh, as well as Whole Foods.

The fitting rooms at the store.

The fitting rooms at the store.

Amazon




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