Apple TV+ Wants More Comedies to Complement ‘Ted Lasso’

  • As streamers look for more content to fill their services, TV agents know what they’re looking for.
  • Netflix wants another “Emily in Paris,” while Apple TV+ wants fare like “The Morning Show.”
  • One Hollywood agent says streamers don’t see comedies as driving lots of subscriptions.


services are in heated battle for new viewers, and Hollywood agents representing TV writers and producers are in constant conversation with companies like


, Disney, and Warner Bros. Discovery to figure out just what kind of programming media companies want on their platforms. 

Netflix, for example, wants more poppy fare like “Emily in Paris” and fewer “sad coms” like “Master of None,” according to both TV agents and an internal document at a major talent agency, which outlines the kind of programming that networks and streamers are looking to buy. (Read more about what Netflix is looking for in new series.)

Meanwhile, Apple TV+ is looking primarily for dramas like the soapy “The Morning Show,” starring Jennifer Aniston and Reese Witherspoon, or series like the WeWork dramatization “WeCrashed,” starring Jared Leto and Anne Hathaway.  

To a lesser degree, it wants comedies to complement its breakout hit “Ted Lasso,” starring Jason Sudeikis.

“I don’t think streaming networks view comedy as a huge driver of subscriptions,” one high-level TV agent at a major agency told Insider, adding that Apple TV+ appears to mainly be hunting for juicy dramas.

“At Apple, their mandate has always been — I sort of call it ‘prestige broadcast,'” this person said. “So, things that are not overly dark, overly controversial. ‘Defending Jacob,’ obviously, is a crime show, but it’s not ‘True Detective.'”

Read more about the types of series that Apple TV+ wants to develop and produce, according to agency sources

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