Early Deals, What to Expect, and FAQ


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  • Target’s Deal Days event will likely take place in July. 
  • You can expect tons of great deals which often match those offered on Amazon Prime Day 2022.
  • Below we’ll answer questions about the event and highlight what type of deals you can expect.

Amazon Prime Day, the retail giant’s annual sales event, takes place in July — but it won’t be alone. Amazon will likely be competing against sales from several other retailers, including Target

In 2021, the Target Deal Days event was longer than Prime Day but shorter than Walmart’s Deals for Days event.

From what we saw last year, we expect tons of great deals on pretty much everything, from smart home speakers to air fryers. So whether you’re shopping for the latest tech or want to save on essentials, you can find bargains during Deal Days. 

We’ll answer some frequently asked questions below and will highlight some of the best deals you can shop from Target as they become available.

The best early Target Prime Day deals

Shop the same prices from Walmart’s Deals for Days and other competing sales

When is Target’s competing Amazon Prime Day 2022 sale?

The Target Deal Days event will likely happen in July. Amazon hasn’t announced the exact dates of Prime Day yet, but we expect Target’s sale to last as long or slightly longer.  

What deals will Target have during Amazon Prime Day?

Last year, Target’s competing Prime Day sale featured solid deals on a ton of product categories, including gaming, smart home, audio, personal care, robot vacuums, upright vacuums, and more. 

In 2021, Target’s Deal Days brought deep discounts on brands like JBL, Instant Pot, Nintendo, Braun, and Shark.

The main draw for shopping at Target during Prime Day is that the deals are accessible to everyone, not just Prime members. 

Prime Day is one of the many benefits to being an Amazon Prime member, meaning that those without a membership are out of luck. Shopping Target’s Prime Day deals are also a good idea if you’re in a rush to get your order, since in-store pickup is often available for many items.

When is Amazon Prime Day 2022?

Amazon Prime Day 2022 is scheduled for July, but we don’t know the exact dates yet.

In past years, Target offered no exclusive deals or promotions for RedCard holders. While it remains to be seen if that trend continues, the chances of additional promotions are slim. 

Regardless, Target RedCard holders will enjoy the same benefits during the competing sale they enjoy year-round, including free shipping with no order minimums and an extra 5% off at checkout.

Will the Target Circle program offer exclusive deals during Target’s competing sale?

Target Circle, the namesake’s rewards program, will likely be full of coupons and offers during Target’s competing Amazon Prime Day 2022. It’s free to join and unlocks discounts for Target shoppers year-round. 

Can anyone shop from Target’s competing Amazon Prime Day deals?

Unlike Amazon Prime Day, which is famously an exclusive event for Amazon Prime subscribers, anyone can take advantage of Target’s competing sale. 

From what we’ve seen in the past, Target tends to price match many of Amazon’s doorbuster-style offers. Of course, Target can’t replicate the breadth of Amazon’s deals, but it’s a worthy alternative for those who don’t want to pay for an Amazon Prime subscription.

If you have yet to become an Amazon Prime member, it’s free to try it out. The 30-day trial also grants you access to Prime Day. You’ll want to wait until you have the exact dates of Prime Day to make sure you don’t miss it if you plan to cancel. 

How do I prepare for Target’s sale?

To get the best prices, download the Target App and enroll in the company’s free loyalty program, Target Circle, to reap extra discounts. Having these handy will not only save you money during Target’s Prime Day sale but also year-round.

Read more about how the Insider Reviews team evaluates deals and why you should trust us.



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